Merseyside model advertising and marketing specialist Wild Thang invests £250,000 in new hi-tech gear at its Bootle manufacturing facility. Tony McDonough studies
Wild Thang is investing £250,000 in new equipment for its Bootle plant because it will increase capability to satisfy rising demand from each UK and abroad prospects.
Positioned near the River Mersey, Wild Thang produces an enormous vary of branded items, together with t-shirts, pens, baseball caps, mugs, coasters, luggage and banners of all sizes.
Blue-chip purchasers embody Vimto, SkyBet, McDonald’s, Princes Meals, LJMU and Paddy Energy. The agency additionally does work for a lot of Premier League golf equipment together with Liverpool and Everton.
Regardless of seeing a downturn throughout the pandemic the agency invested greater than £2m in an improve of its headquarters. Within the final yr it has additionally opened a base within the Republic of Eire and headcount has grown by round 25% – with extra jobs on the best way.
Now the agency is embarking on a brand new section of development. Earlier this yr LBN reported how Wild Thang was putting in photo voltaic panels on its roof. Now it’s investing an additional £250,000 within the newest equipment to extend manufacturing capability and save power.
Managing director Andrew Dwerryhouse, who based the enterprise with a grant from the Princes Belief, stated: “At Wild Thang, we have now all the time been dedicated to pushing boundaries and exceeding expectations on the planet of printing and branding.
“So it’s with nice pleasure and delight that we announce our vital funding in new equipment, solidifying our place as one of many largest and greatest manufacturing hubs within the UK if not the world.
“In 2023, we’re investing roughly £250,000 to boost our capability and so our group can embrace the most recent progressive branding methods, which is able to elevate us to new branding heights.”
New equipment features a V8 DTF (Direct To Movie) machine, accompanied by an industrial ending unit This makes use of inkjets to print the picture direct to movie, creating industrial retail high quality textile transfers which is then warmth sealed to the garment or cloth.
It provides enhanced color vibrancy and high-resolution printing capabilities and print speeds of as much as 24 sq m per hour. This implies Wild Thang may give prospects quicker turnaround instances.
“It actually locations us on the reducing fringe of the trade which means we’re in a position to model on any kind of attire with an enormous number of branding strategies,” added Andrew.
Wild Thang has additionally acquired three new embroidery machines. They’ll improve the embroidery capability and, specifically, will assist the enterprise meet rising demand for branded headwear.
Two extra Industrial pneumatic programmable warmth presses have additionally been added. This funding will increase manufacturing capability for warmth seal manufacturing which has seen vital demand and development.
And to complete off the most recent equipment improve, Wild Thang has acquired an extra forklift truck and a high-level order picker automobile. With the agency having added additional warehouse house this provides better security and effectivity.
Andrew stated: “Our dedication to sustainability is one other necessary side of our funding. DTF printers, just like the V8 DTF machine, use planet-friendly water-based inks and stop extra ink stream.
“And plenty of fashions characteristic progressive options akin to powder shakers or upgraded suction techniques, decreasing waste and selling a greener method to printing.
READ MORE: Wild Thang studies Eurovision merchandise surge
At Wild Thang, yr upon yr we proceed to make these investments into our employees, know-how, software program, HQ and naturally in-house branding equipment.
“We all know that with continued funding, we will proceed to push the boundaries the world class Wild Thang manner.”