ATLANTA, Dec. 5, 2023 /PRNewswire/ — The PRINTING United Expo, an annual gathering that unites your complete print trade, as soon as once more captivated attendees with its dynamic occasion in 2023. Constructing on the success of the 2022 present, which set information for attendance, the organizers launched into an bold omnichannel advertising marketing campaign to additional interact the group. The combination of the DirectMail2.0 omnichannel digitally enhanced unsolicited mail advertising platform proved to be a game-changer, leading to a staggering 32 impressions per piece and a formidable 5.76% engagement charge.
The meticulously executed marketing campaign comprised two drops, totaling 232,741 mail items, and spanned 60 days of omnichannel enhancement, that includes revolutionary instruments akin to SocialMatch, Mail Monitoring, Knowledgeable Supply®, On-line Comply with-Up, Social Media Comply with-Up, and LEADMatch.
The omnichannel advertising marketing campaign surpassed all expectations, with over 28,000 registered printing trade professionals from varied printing segments—a formidable 7% development in on-site attendance in comparison with the earlier 12 months. Key outcomes and impacts embrace:
First-Time Attendees: A notable 60% of attendees had been first-timers, showcasing the Expo’s rising enchantment to new trade contributors.
Buying Authority: Over 88% of attendees held buying authority or affect, indicating a extremely influential and decision-making viewers.
International Attain: Attendees from over 115 nations, together with representatives from each U.S. state and territory, demonstrated the Expo’s widespread worldwide participation.
Exhibitor Progress: The occasion hosted 810 exhibitors, marking a outstanding 16% development in comparison with the earlier 12 months.
Exhibitor Satisfaction: Exhibitors reported elevated sales space visitors, extra leads generated, and a lift in gross sales, underscoring the marketing campaign’s optimistic impression on enterprise outcomes.
DirectMail2.0 Efficiency: A outstanding 23% year-over-year enhance in advertisements displayed by DirectMail2.0 resulted in a major 39% surge in engagement, highlighting the platform’s effectiveness.
Mark J Subers, President of Occasions and Expositions at PRINTING United Alliance, expressed his satisfaction with the marketing campaign’s end result, stating: “We’re more than happy to have continued our relationship with DirectMail2.0 in help of PRINTING United Expo in 2023. Their platform performed a major function in enhancing our unsolicited mail campaigns, permitting us to exceed our efficiency targets. The workforce at DirectMail2.0 are true unsolicited mail professionals that perceive the significance of this channel – plus they’re really a pleasure to work with.”
The PRINTING United Expo 2023 stands as a testomony to the facility of strategic omnichannel advertising in elevating trade occasions, fostering world connections, and driving substantial enterprise outcomes.
For media inquiries, please contact:
Brad Kugler
CEO/Co-Founder, DirectMail2.0
[email protected]
800-956-4129
About PRINTING United Alliance:
PRINTING United Alliance is a commerce affiliation constructed by and for printers and professionals within the industrial, graphic, garment, textile, electronics, packaging and business printing markets. Alliance members develop their companies by connections, sources, content material and schooling.
About DirectMail2.0:
DirectMail2.0 is a advertising automation platform that lifts unsolicited mail response charges 23 to 46 % by omnichannel advertising. Fourteen built-in digital applied sciences mix seamlessly with the printed piece to extend return on funding, show marketing campaign attribution, and entice new print enterprise.
SOURCE DirectMail2.0
